Resist The High Pressure Sales Tactics and High Priced Water Softener Companies

 By Paul "The Water Man"

In my opinion water filtration equipment is going to be as common as your hot water heater and furnace.  The modern home builder needs to design the home for the ability to ad water filtration equipment.  

Unfortunately we have business that treat water filtration residential business as a game show or old carnival side show.  As it is important to understand the quality of your water, companies who ask for an hour to two hours of your time to give you the "Demo" or "Side Show".  A series of demonstrations and test designed to bring emotion, your emotion into there process of selling you a water filtration system.  Some of the test they perform in my opinion are completely unethical.  When you are asked to finance $8000 to $11,000 worth of water filtration equipment to be paid for by the soap subscription they provide you, PLEASE STOP.  Finance Companies and the retail interest they charge can greatly increase your debt obligation.  Any quality water filtration company that sells and installs home water filtration systems should have no problem allowing the consumer time (if needed) to do independent research and study materials provided to ensure this is the right purchase for them.  As I am writing this article, it occurs to me that in some cases some of my competitors are acting like car salesmen when trying to sell their water filtration products..  

Quality Water Filtration Equipment (based on the desired type of filtration) should cost between $2000 and $5500.00.  Now is some cases a whole house reverse osmosis is required.  In this case expect to pay $16,000 and $19,000 for a complete system.,      

Beware of telemarketing company offering free gift in exchange for 2 hours of your time for a free water test and product demonstration.  Retail stores do not independently offer or sale off site water filtration equipment.  When a retail store offers to send someone to your home, they are a third party contractor.  A separate non affiliated company that has a sub contractually arrangement.  


Water Treatment, Water Filtration, Water Softening is becoming more essential especially as our communities grow.  There is only so much water to share.  Reusable water is more common than you think.      

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